“Price is what you pay; value is what you get.”
The Principles of Warren Buffett
I WANT YOUR BEST DEAL! BEST PRICE!
In this industry, many people contact travel companies, travel agents, and professionals for price quotes, after finding a number in the phone book, or online, and after seeing some “DEAL” that seems too good to be true!
Before even getting the initial “Hello” out of my mouth, I’ve been interrupted with – “I want your best price!”
Well, do you REALLY want the best price (and often the crappiest run down hotel room and service (or lack of) that exists, or is what you reeeeeeallly want (what you really mean to ask for), GOOD VALUE for your hard-earned money?
Any travel agent can spout off the lowest price on any product offered in the travel industry: flights, cruises, vacation packages, all inclusive resorts, but a true travel professional won’t “automatically” tell you the lowest price — a true travel professional will ask you some questions first regarding your travel plans (in our industry this is called “Qualifying Our Client”).
The reason travel professionals want to qualify you first – if you don’t already know each other, is that what one person considers budget, or moderate or luxury, is often completely different from what the next person considers budget, moderate or luxury.
Something that one person will splurge on, the next person may think — you’re crazy to splurge on that!? So when your travel professional asks you so many questions, no, it’s not because they want to rip you off and get the most money they can from you! (I honestly did think many travel agents were out to sell whatever product makes the most money – before I got into this business). It’s true, there are some shady characters, and that happens in every industry, but I’m here to tell you, anyone that’s been working in this business more than 2-5 years, has seen the light, and stays in it because they TRULY LOVE TRAVEL, and they want you to have the BEST time possible, on whatever budget you can afford.
What we’ve found many travelers don’t realize (when we’re asking about your budget), is that if you spend $35 more (for example) for a certain flight sequence, it will save you 3 hours extra travel/connection time. Or if you spend $75 more for a week, you can upgrade that ratty hotel room and watered down drinks at your all-inclusive, to a nicer, cleaner, more comfortable room where you’ll actually enjoy your stay, and not feel like you’ve wasted $900 bucks, or $1500 bucks, or $5000 bucks – again, everything is relative.
After discussing the options you really want from your vacation, then the travel professional will be able to comfortably recommend to you, “Ok, the best VALUED property, for the money you want to spend will be Hotel X Y Z,” or Resort A, or Flight ABC.
Again, the travel professional on the other end of the phone line or email line can give you the lower priced choices with more connections and layovers AT THE BEST/LOWEST PRICE, but not once since we opened business in 2004, has anyone ever said yes, I’d rather save the $35 and spend longer traveling and/or in airports sitting around, or Yes, I want that lowest category room and save the $75. Not Once!
It’s all about value! You value your time, and you value your hard earned dollar, and we give you and your hard earned money the same respect, but we will ALWAYS recommend the option that provides the greatest ‘value’ and not always the lowest ‘price.‘ When you’re looking for your next vacation ideas, consider what you, personally, value the most, and contact us so we can help you get the BEST VALUE for your money.